AUCKLAND - NEW ZEALAND
SPONSORSHIP
OPPORTUNITIES
Hot
air balloons are the most visible and cost effective form of outlook advertising
bar none.
EFFECTIVESS
OF A HOT AIR BALLOON AS A MARKETING / BRANDING TOOL
The nature of
the balloon allows the sponsor to reach distinct markets while providing
major visibility. As the following results of a recent study suggest. This
market saturation would be extremely difficult for a competitor to surpass.
Creating tremendous excitement and interaction 90% of those questioned in
a recent survey comment on and discuss hot air balloons they see. Of those
that observe billboards only 33% mention them, while bus/transit advertising
received only 22% In addition over half the respondents stop and watch a
balloon in flight, approximately 1/3rd snap a photo while 15% follow it
to see where it goes. Consumer interaction with bus/ transit advertising
fared poorly The unique nature of hot air balloon advertising extends over
every target group. A remarkable 100% noticability exists among male and
female 18 - 34 and 35 plus age groups. Only 4% of surveyed respondents could
not name 3 balloons while 100% could name at least two.
- A balloon
provides strong local and regional community support gathering people
attracted by the aerostat. Besides the attention of thousands of people
focused on them, balloons will often generate free publicity by other
media coverage. Very few people can ignore the sight of a 8 storey balloon.
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